Legal

Privacy Policy

Last updated: May 2026

Who we are

Skyward Skip Hire is a trading name of Apex Waste Ltd, a company registered in England and Wales under company number 17025745. Our registered office is at 37 Bull Street, Holt, England, NR25 6HP.

We are registered with the Information Commissioner's Office (ICO) as a data controller under registration number [PLACEHOLDER: ICO registration number].

For any questions about this policy or how we handle your data, contact us at bookings@skywardskiphire.co.uk.

What this service is

Skyward Skip Hire is a lead generation service. We do not directly provide skip hire. When you submit a quote request, your contact details and job requirements are passed to one or more local skip hire operators in your area, who will then contact you directly.

This is important for understanding how your data flows. We are the data controller for the information you submit to us. Once your details are passed to a local operator, that operator becomes an independent data controller and their own privacy policy governs how they use your information. We are not responsible for the data practices of operators we refer you to.

What data we collect

Information you give us

When you submit a quote request, we collect:

  • Your name
  • Your phone number
  • Your email address
  • Your postcode or location
  • Details of your skip hire requirements (skip size, preferred delivery date, placement location)
  • Any additional information you include in a free-text field

We do not collect payment card details or bank information. No financial data passes through this website.

Information collected automatically

When you visit our website, we may automatically collect:

  • Your IP address
  • Browser type and version
  • Device type and operating system
  • Pages you visit and time spent on each page
  • Referring website (how you arrived at our site)
  • Date and time of your visit

This information is used to monitor site performance, diagnose technical issues, and understand how visitors use the site. It is not used to identify you personally.

How we use your information

We use the information you provide to:

  • Pass your enquiry to a suitable local skip hire operator so they can contact you with a quote
  • Follow up on your enquiry if we have not been able to match you with an operator
  • Respond to any direct enquiries or complaints you make to us
  • Maintain records of lead activity for business and compliance purposes
  • Improve the quality and accuracy of our matching service
  • Monitor and improve the performance of this website

Marketing and direct contact

By submitting a quote request, you are consenting to be contacted by a local skip hire operator regarding your enquiry. This contact may be by phone, email, or SMS. It is the operator, not Skyward Skip Hire, who will contact you.

Skyward Skip Hire does not itself send marketing emails or make outbound marketing calls. We will only contact you directly in connection with a specific enquiry you have submitted.

If you do not wish to be contacted by operators following a quote request, do not submit the form. You can also contact us at bookings@skywardskiphire.co.uk to request that your details are not passed to any operators.

Operators who receive your data are required to comply with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR when contacting you. If you receive unwanted contact from an operator, you can ask them to stop directly, or report a concern to the ICO at ico.org.uk.

Legal basis for processing

We process your personal data under the following bases under UK GDPR:

  • Consent (Article 6(1)(a)): when you submit a quote request, you are consenting to us passing your details to a local operator for the purpose of receiving a quote.
  • Legitimate interests (Article 6(1)(f)): for site analytics, security monitoring, and maintaining business records. Our legitimate interests are to operate and improve a functional lead generation service. We have assessed that these interests are not overridden by your privacy rights.
  • Legal obligation (Article 6(1)(c)): where we are required to retain or disclose data by law.

Who we share your data with

Local skip hire operators

Your name, contact details, and job requirements will be shared with one or more local skip hire operators. These are independent businesses operating in your area. We take reasonable steps to ensure we only work with operators who comply with applicable data protection law, but we are not responsible for their data practices once your data has been passed to them.

Technology and service providers

We use the following third-party services to operate this website. Each acts as a data processor on our behalf and is bound by data processing agreements:

  • Sanity.io: content management system. Data may be stored on servers within the EU/EEA.
  • Resend: used to transmit quote request notifications by email. US-based; transfers are covered by the UK International Data Transfer Agreement / Standard Contractual Clauses.
  • Airtable: used to store submitted enquiries and address-lookup search logs for our internal review. US-based; transfers are covered by Standard Contractual Clauses.
  • Google Tag Manager and Google Analytics 4: for website usage analytics. Data may be transferred to the US under Standard Contractual Clauses.
  • Cookiebot (Cybot A/S): for cookie consent management. EU-based; data processed in the EU/EEA.
  • Vercel: hosting and content delivery for this website. US-based; transfers covered by Standard Contractual Clauses.

We do not sell your personal data to any third party other than as described above.

Legal disclosure

We may disclose your data to law enforcement or regulatory bodies if required to do so by law, or to protect the rights, property, or safety of Skyward Skip Hire, our users, or others.

International data transfers

Some of the third-party services we use may process data outside the UK or EEA. Where this occurs, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses, as required by UK GDPR.

The third parties listed above (Resend, Airtable, Google, Vercel) all process some data outside the UK or EEA. Each is covered either by the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or both, as required by UK GDPR.

Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include:

  • HTTPS encryption on all pages of this website
  • Access controls limiting who within our organisation can view submitted enquiry data
  • Use of reputable third-party services with their own security certifications

No method of transmission over the internet is completely secure. While we take reasonable precautions, we cannot guarantee absolute security.

Data retention

We retain enquiry data (name, contact details, job requirements) for 12 months from the date of submission. After this period, data is deleted or anonymised.

Analytics data collected by Google Analytics 4 is retained for 26 months (the GA4 default retention period) and then automatically deleted by Google.

We may retain aggregated, anonymised data (such as enquiry volumes by location) indefinitely for business analysis. This data cannot be used to identify you.

If you would like your data removed before the retention period expires, contact us at bookings@skywardskiphire.co.uk.

Automated decision making

We do not make decisions about you solely by automated means that produce legal or similarly significant effects. The matching of your enquiry to a local operator involves some automated filtering (by location and skip type), but a human review process is also part of how we operate.

Cookies

Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

  • Essential cookies: required for the website to function. These cannot be disabled. They include cookies that remember your session state and support form functionality.
  • Analytics cookies: we use Google Analytics 4 (loaded via Google Tag Manager) to understand how visitors interact with our site. These cookies collect data including pages visited, session duration, and device type. They are only set if you accept analytics cookies in our consent banner. You can change your choice at any time using the cookie settings link in the footer.

We use Cookiebotto manage cookie consent. When you first visit the site you'll see a banner asking which cookie categories you accept. Only essential cookies are set before you consent; analytics cookies (and any future marketing or advertising cookies) are blocked until you opt in.

You can also control and delete cookies through your browser settings. Note that disabling essential cookies may affect the functionality of this website.

Children

This website is not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has submitted personal data through this site, contact us and we will delete it promptly.

Your rights under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access: you can request a copy of the personal data we hold about you
  • Right to rectification: you can ask us to correct inaccurate data
  • Right to erasure: you can ask us to delete your data in certain circumstances
  • Right to restriction: you can ask us to limit how we use your data while a complaint is being resolved
  • Right to data portability: you can ask for your data in a machine-readable format where technically feasible
  • Right to withdraw consent: where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing
  • Right to object: you can object to processing based on legitimate interests

To exercise any of these rights, email bookings@skywardskiphire.co.uk. We will respond within one month. We may need to verify your identity before processing a request.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this policy when our practices change or when required by law. The date at the top of this page will always reflect the most recent version. For significant changes we will take reasonable steps to notify users, such as a notice on the homepage.